If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience.
AJ Wilco guides you to know exactly when to use LinkedIn Ads and how.
In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level.
Self-publishing authors, pay attention because this can be a game-changer for you!
If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera.
Meet the Queen of Live, Luria Petrucci for a talk about making your flaws your biggest asset!
Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue.
You can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.
Pinterest users turn to the platform for its visual interface and the possibility of creating your own vision boards for inspiration and thus in a much nicer way than ie Instagram easily be able to revisit and categorize content over time.
But marketers are missing out on the potential of the rapidly growing platform due to one big misconception...
Earlier this year, Keenya Kelly more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy and grew her audience on TikTok to more then 70k followers - in 5 months!
TikTok is for sure one of the fastest growing social media networks in the world right now. But is the TikTok platform really relevant for business or is it just for fun?
Andrew and Pete are my guests on the show.
Though we discuss topics like profit, leadership, human marketing, time management, sales, and more - this episode is really about the internal fears and struggles that can stop you from business success.
Course Creators Café
Smarter Content Strategy & Human Marketing
Are you building your business online? Hang out with like-minded entrepreneurs as we support each other in making better business decisions.
Which content will YOUR people find when they type in a keyword, a phrase, or ask a question in their internet browser? Will they find you?
This episode is about how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business.
Marie Kondo is famous for her tossing and organizing method. This episode is about why you should toss contacts and segment the rest.
If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.
A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon?
Course Creators Café
Smarter Content Strategy & Human Marketing
Are you building your business online? Hang out with like-minded entrepreneurs as we support each other in making better business decisions.
Ray Edwards,a Communications Strategist, Copywriter, Speaker, Author and Podcaster is a guest on the show.
We are discussing how to connect with people and be a shepherd to your flock through copywriting. We also talk about how content that does not upset anyone has zero impact at best. Great content repels or attracts.
Why is there even a need to talk about how to become more authentic in your communication?
In this episode, I discuss whats causing many of us to get off track and outline 6 steps to have a plan for your communication.
The episode comes with a free tool to help you create your plan and become more authentic.
Lou Mongello, one of the grand old men when it comes to community building, blogging, and podcasting is visiting.
He shares how to build a self-driven community that will happily co-create content and that will willingly support business and promote the community. He also shares which media are the best to create intimate relationships.
Desiree Martinez, an experienced video creator & Youtuber, and host of the Women of Youtube podcast show is a guest on the show.
We are discussing gender issues in the context of being a video creator. Desiree shares powerful tips to succeed on Youtube, how to start and the importance of being value-driven rather than vanity-driven.
Mark Schaefer, author of 7 bestselling marketing books and the popular blog {grow} is guest on the show.
We are talking personal branding and business resilience during major crisis, resistance to being a personal brand and the biggest mistakes often made when building one.
Park Howell of Business of stories shares the do's and don'ts when using stories to build your personal brand.
We talk about how imagined realities connect people and people with brands, which stories you should craft for your business and the most common mistakes in storytelling.
Mike Morrison of the Membership Guys shares his personal business journey and how you too can build a profitable membership.
We talk about the fallacy we struggle to accept, and how to adapt a new mindset about marketing funnels and how to move from having an audience to a devoted community.
Listen in as I read Part 2 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.
Part 2 is called 'The new marketing paradigm' and explains how to think, act and measure your business success.
You can design your business using the Lovable Brand model and social media that support human connection.
Listen in as I read Part 1 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.
Part 1 is called 'The ignored truth' and this is where you learn what I mean by human marketing and why you should care.
I also reveal the biggest fallacy in marketing and explain why many feel discomfort or fear in marketing and selling.
The Marketing Made Human for entrepreneurs movement is designed to be your place for learning authentic and easy marketing and the podcast gives you one more format so you can have more flexibility in when your everyday life.
Listen in as I tell you how I got into business strategy and human marketing, my story and I give you a glimpse of what to expect in the next episodes.
