A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon?

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Rob Balasabas shares his approach to creating video content and what he learned on his own journey to grow and connect with an engaged audience.
 
Get an insight into a mindset that cherishes the journey of both the audiences and the content creator and adopts a testing and learning approach in the most natural way.
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Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand?
 
Kelly Noble Mirabella and I are discussing how to use chatbots (Facebook Messenger) to connect with your audience. 

 

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Entrepreneurs often don't take into account that any business model implies some set of tasks to be handled - either by you or someone else.
 
In this episode, I share how can you create smarter income streams and what it takes to succeed with each. Is passive income for real?
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Ray Edwards,a Communications Strategist, Copywriter, Speaker, Author and Podcaster is a guest on the show.

We are discussing how to connect with people and be a shepherd to your flock through copywriting. We also talk about how content that does not upset anyone has zero impact at best. Great content repels or attracts.

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Why is there even a need to talk about how to become more authentic in your communication? 

In this episode, I discuss whats causing many of us to get off track and outline 6 steps to have a plan for your communication. 

The episode comes with a free tool to help you create your plan and become more authentic.

 

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Lou Mongello, one of the grand old men when it comes to community building, blogging, and podcasting is visiting.

He shares how to build a self-driven community that will happily co-create content and that will willingly support business and promote the community. He also shares which media are the best to create intimate relationships.

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How can you be more productive with your video?

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Desiree Martinez, an experienced video creator & Youtuber, and host of the Women of Youtube podcast show is a guest on the show.

We are discussing gender issues in the context of being a video creator. Desiree shares powerful tips to succeed on Youtube, how to start and the importance of being value-driven rather than vanity-driven.

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Mark Schaefer, author of 7 bestselling marketing books and the popular blog {grow} is guest on the show.

We are talking personal branding and business resilience during major crisis, resistance to being a personal brand and the biggest mistakes often made when building one.

 

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Park Howell of Business of stories shares the do's and don'ts when using stories to build your personal brand.

We talk about how imagined realities connect people and people with brands, which stories you should craft for your business and the most common mistakes in storytelling.

 

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Mike Morrison of the Membership Guys shares his personal business journey and how you too can build a profitable membership. 

We talk about the fallacy we struggle to accept, and how to adapt a new mindset about marketing funnels and how to move from having an audience to a devoted community.

 

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Listen in as I read Part 2 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.

Part 2 is called 'The new marketing paradigm' and explains how to think, act and measure your business success.

You can design your business using the Lovable Brand model and social media that support human connection.

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Listen in as I read Part 1 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'. 

Part 1 is called 'The ignored truth' and this is where you learn what I mean by human marketing and why you should care.

I also reveal the biggest fallacy in marketing and explain why many feel discomfort or fear in marketing and selling.

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The Marketing Made Human for entrepreneurs movement is designed to be your place for learning authentic and easy marketing and the podcast gives you one more format so you can have more flexibility in when your everyday life.

Listen in as I tell you how I got into business strategy and human marketing, my story and I give you a glimpse of what to expect in the next episodes.

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The place to be entrepreneurs and small businesses that hail authentic and easy marketing and selling.

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