Evaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability. At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth. 

The 5C framework can help you evaluate the most important assets in your business and make sure you are on track to your goals.

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I invited number 1 Instagram blogger Jenn Herman to share her business story and update all of us on what's currently working on Instagram. 

She walks us through the many options and shares where she focuses in her own business right now and helps you decide, where you should focus. 

 

Coming...

Do you want to be your own boss and the one calling the shots? To select who you work with, when you work and where you work?

Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make?

Here is how you prep before taking the leap!

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Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot?

Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live?

Cliff gives you the real reasons and a framework to achieve your goals.

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Bob Regnerus shares his wisdom on how to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the exact right time.

We also talk about Bob's new book: The 4th edition of the Ultimate Guide to Facebook Advertising.

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Coaches often struggle with either selling enough or not having more time to sell. They experience a lack of growth or feel they impact fewer people than they could.

I share 7 decisions a coach might help you make when creating an online course to grow your coaching business.

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If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience.

AJ Wilco guides you to know exactly when to use LinkedIn Ads and how.

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Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities.

In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time.

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Allie Bloyd shares her I.N.S.A.N.E. framework for securing your Facebook ads success with the right offer for your business.

We also talk about the gold in having the perfect organic audience and why you should avoid the mistake of taking their input of face value - and much more...

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As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.

In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.

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In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level.

Self-publishing authors, pay attention because this can be a game-changer for you!

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If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera.

Meet the Queen of Live, Luria Petrucci for a talk about making your flaws your biggest asset!

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Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue.

You can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.

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Pinterest users turn to the platform for its visual interface and the possibility of creating your own vision boards for inspiration and thus in a much nicer way than ie Instagram easily be able to revisit and categorize content over time.

But marketers are missing out on the potential of the rapidly growing platform due to one big misconception...

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Earlier this year, Keenya Kelly more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy and grew her audience on TikTok to more then 70k followers - in 5 months!

TikTok is for sure one of the fastest growing social media networks in the world right now. But is the TikTok platform really relevant for business or is it just for fun?

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Andrew and Pete are my guests on the show.

Though we discuss topics like profit, leadership, human marketing, time management, sales, and more - this episode is really about the internal fears and struggles that can stop you from business success.

 

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Course Creators Café

Smarter Content Strategy & Human Marketing

Are you building your business online? Hang out with like-minded entrepreneurs as we support each other in making better business decisions.

 

Check out the Café on Facebook >>

Which content will YOUR people find when they type in a keyword, a phrase, or ask a question in their internet browser? Will they find you?

This episode is about how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business.

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Marie Kondo is famous for her tossing and organizing method. This episode is about why you should toss contacts and segment the rest. 

If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.

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Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand?
 
Kelly Noble Mirabella and I are discussing how to use chatbots (Facebook Messenger) to connect with your audience. 

 

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A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon?

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Rob Balasabas shares his approach to creating video content and what he learned on his own journey to grow and connect with an engaged audience.
 
Get an insight into a mindset that cherishes the journey of both the audiences and the content creator and adopts a testing and learning approach in the most natural way.
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Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand?
 
Kelly Noble Mirabella and I are discussing how to use chatbots (Facebook Messenger) to connect with your audience. 

 

Listen Now!

Course Creators Café

Smarter Content Strategy & Human Marketing

Are you building your business online? Hang out with like-minded entrepreneurs as we support each other in making better business decisions.

 

Check out the Café on Facebook >>
Entrepreneurs often don't take into account that any business model implies some set of tasks to be handled - either by you or someone else.
 
In this episode, I share how can you create smarter income streams and what it takes to succeed with each. Is passive income for real?
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Ray Edwards,a Communications Strategist, Copywriter, Speaker, Author and Podcaster is a guest on the show.

We are discussing how to connect with people and be a shepherd to your flock through copywriting. We also talk about how content that does not upset anyone has zero impact at best. Great content repels or attracts.

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Why is there even a need to talk about how to become more authentic in your communication? 

In this episode, I discuss whats causing many of us to get off track and outline 6 steps to have a plan for your communication. 

The episode comes with a free tool to help you create your plan and become more authentic.

 

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Lou Mongello, one of the grand old men when it comes to community building, blogging, and podcasting is visiting.

He shares how to build a self-driven community that will happily co-create content and that will willingly support business and promote the community. He also shares which media are the best to create intimate relationships.

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How can you be more productive with your video?

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Desiree Martinez, an experienced video creator & Youtuber, and host of the Women of Youtube podcast show is a guest on the show.

We are discussing gender issues in the context of being a video creator. Desiree shares powerful tips to succeed on Youtube, how to start and the importance of being value-driven rather than vanity-driven.

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Mark Schaefer, author of 7 bestselling marketing books and the popular blog {grow} is guest on the show.

We are talking personal branding and business resilience during major crisis, resistance to being a personal brand and the biggest mistakes often made when building one.

 

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Park Howell of Business of stories shares the do's and don'ts when using stories to build your personal brand.

We talk about how imagined realities connect people and people with brands, which stories you should craft for your business and the most common mistakes in storytelling.

 

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Mike Morrison of the Membership Guys shares his personal business journey and how you too can build a profitable membership. 

We talk about the fallacy we struggle to accept, and how to adapt a new mindset about marketing funnels and how to move from having an audience to a devoted community.

 

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Listen in as I read Part 2 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.

Part 2 is called 'The new marketing paradigm' and explains how to think, act and measure your business success.

You can design your business using the Lovable Brand model and social media that support human connection.

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Listen in as I read Part 1 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'. 

Part 1 is called 'The ignored truth' and this is where you learn what I mean by human marketing and why you should care.

I also reveal the biggest fallacy in marketing and explain why many feel discomfort or fear in marketing and selling.

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The Marketing Made Human for entrepreneurs movement is designed to be your place for learning authentic and easy marketing and the podcast gives you one more format so you can have more flexibility in when your everyday life.

Listen in as I tell you how I got into business strategy and human marketing, my story and I give you a glimpse of what to expect in the next episodes.

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