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📚🌟How Much Can A Book Raise Your Credibility? Is it really worth the pain of writing?

Uncategorized Jun 10, 2019

The short answer...it's worth a lot!

Spoiler alert
This article claims it does NOT have to be painful

Watch the video below!

Yeeeeaars ago, a survey and article Joseph Epstein in the New York Times indicated that “81% of Americans feel that they have a book in them — and should write it.”

I am pretty darn sure, the number among coaches, consultants, speakers, teachers , and others who are building a business based on their personal brand, is a lot higher!

Anyways, even among “normal” people, there is a good chance ANY person you meet would love to be in your shoes if you are an author!

As humans, we feel an urge to share good ideas.

We are superior to all other animals because this is a key strength of ours.

We feel an obligation to make a contribution to the survival, safety and happiness of others when we can.

From personal experience, I can tell you “my” authors are standing proudly in their own...


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SEO and the significant cost of typos

 
Here is a strategy, you can apply to your business today!
 
When I first read this message, my initial thought was "S...! Is it so bad?"
 
 
Then I discovered this was not at all about my business.
Neither did the lady sending me this want me to buy a service to clean up my mistakes.
 
What this is, is an example of a very intelligent and 100% legit strategy we can all apply more of to our businesses.
 
This is a SEO person working on getting more traffic to their blog. Yes, they are probably selling a service to help me with my website, but I am not the target customer here. I am a potential lead generator.
 
The topic here is backlinks. That is getting other people to put links on THEIR websites leading to your content.
 
Here are some of the steps, she might have followed:
  1. Find pages/blog post that rank for keywords relevant to your business and have a relevant audience to you

  2. Create a relevant piece of...

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Quiz: What Is Your Author Potential?

 

You are NOT alone! 

Lots of entrepreneurs and business owners are dreaming about publishing a book. 

The three most common reasons for not turning the dream into a plan and take action are:

  • I don't have, think I can get or know how to get a publisher
  • I don't have time to write my book
  • I don't have the knowledge or skills to publish a book

NONE of these reasons are related to whether you are ready to publish or not!

Here is a fun small quiz designed to make you realize what you REALLY need in order to get that book out. Let me know what you think :)


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Magnetic headlines

Uncategorized Oct 27, 2018

How to know your copy will trigger the right emotions and attract the right people

I think everybody can agree headlines are important. They attract customers and trigger actions. In marketing in general, great copywriting is one of the most desired skills. Using the right words can make up success or failure for an otherwise similar campaign.

But how do you know which words your tribe will resonate with?

Once you have read this blog post or watched the video, you will have a much bigger toolbox for creating great headlines that make people stop scanning and dive into your content.

You will also get my personal empowerment tool to force yourself to create more interesting headlines!

Ray Edwards, author of ‘How to write copy that sells’ outlines 5 essential qualities.

A compelling headline:

  1. Grabs attention within 2 seconds.
    The ONE JOB of the headline is to get the reader to read the next sentence. To make the reader stop scanning.

  2. Screens and qualifies readers.
    ...

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These 5 revenue hacks can give you a headstart in your niche!

content sales webinars Oct 16, 2018

Increasing your marketing budgets, launching a new product, increasing your prices... 

There are many, many ways to increase your revenue. 

However, the devil lies in the detail and here are 5 areas that are sometimes overlooked or less prioritized. Maybe there is an idea in there for you too?

  1. Warm up your prospects and educate them to be ready to buy. When you are selling intangible products the trust factor is much bigger and you need to earn your *ask*. First, you need to give, give, give. Your prospects should feel they know what you can do for them, they should like you, and they should trust you. Your funnels should be built for that to happen in a natural next-step flow.

  2. Spread your wings and capture leads with discoverable content. With a solid content creation strategy, you will be able to repurpose your content and position this content in numerous contexts. Some of your content should be timely and relevant for taking action right now. Other content should be...

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Your niche has 5 different audiences
and you need list building strategies for each
- Get the Free PDF!

Conversations on the topic of list building seem to lack nuance with a tendency to focus on which media is performing best. The thing is, your first question should be, how your niche is distributed in 5 different audiences based on your current relationship.

Are you targeting cold traffic who have no idea who you are or warm traffic who have previous knowledge of who you are and some level of trust?

 

WIDEN THE NET USING CONTENT - COLD TRAFFIC

  • Cold Audience 1: Friends of Friends

    Some of the people in your niche won’t know you at all. When they see your name for the first time, they will have no idea about who you are or what you can do for them. But there is an opportunity to engage those who already know you in activities that are broadcasted in the news feeds of their friends on social media. Who would you listen to more? Someone you never heard of or someone your friend listens to?

    Activate and engage your followers in activities RELEVANT to your business...

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5 Ways to Exercise Your Writing Skills Without Actually Writing

Uncategorized Jan 30, 2018

For some of us, the idea of writing a book can be all too intimidating, and we tend to be our own greatest roadblock when it comes to getting started. And while you can treat yourself to fancy new notebooks and shiny pens meant to motivate your writing, putting pen to paper isn’t actually the most efficient use of your time.

Rather than write, you should speak. In fact, this is one of the tips I give in my book, The Proven 10-step System to Rapid Book Publishing, a guide to speedy and smart self-publishing. Grab a recorder and find a comfy seat, a quiet room, or a space with hallways and stairs should you prefer to pace while you talk.

Afterwards, you’ll want to hire someone to transcribe the audio for you so that you can be putting your time and energy into the tasks where you are actually skilled. The basis of these audio exercises is not for you to waste time typing, but rather for you to get comfortable with speaking your ideas, a skill that can lead to...


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Anyone can publish a book. How about you publish yours in a few months?

Uncategorized Jan 30, 2018

If you are a business owner or entrepreneur and you are looking to grow your business using digital strategies, one of the most popular and efficient tools is book publishing.

Online entrepreneurs are publishing more books than ever. Why? Because, unlike what many people think, doing business online is super personal. And really, anyone teaching great stuff can easily publish a book. With a little help in just a few months!

Building a strong trustful relationship with your audience (read: prospects for other information products) is crucial for building and growing a successful business online. Publishing a book allows your audience to get to know you and learn how you think and if they relate well with you and your content.

It allows them to position you as an authority and build a strong belief that you will be able to help them solve significant problems.

In a book, you have the opportunity to share your ideas, knowledge and proven systems and provide value right there....


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Internet Marketing On The Rise

Uncategorized Aug 29, 2017

You have to do it.

It's that simple. I cannot think of any business which does not need Internet Marketing.

Are you advertising your business online? Are you unsure about how to get started? Are you updated on some of the hottest tricks? Or do you just want someone to deliver high-value leads at your doorstep?

Did you know there are 1,39 billion monthly active Facebook users? That 890 million people log into Facebook daily? That 15,8% of all internet time is spent on Facebook? That 70% of small businesses required customers using Facebook?

Businesses not exploiting this channel are obviously most likely missing out on opportunities for their business. However…

What you want is not all the clients you can get. You want clients that match your business and strategy. High-value clients adding value to your brand and positioning in your market. It is not uncommon, that companies are leaving a lot of money on the table not getting a strategy in place that delivers a predictable...


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5 tips for measuring ROI

Uncategorized Aug 29, 2017

What is your ROI? 3 tips for digital marketing strategies

Without any doubt digital marketing has become a substantial factor in marketing and branding strategies driving a growing need to develop relevant, personalised content that responds to the values and identity of each sector, but mainly the brand and the target audience.

A Forrester Research report estimates that, by the end of this year alone, investment in digital marketing in the US will reach almost 12 billion dollars. That’s billion. With a B. 12 billion dollars!

It is amazing, however, how many investors in digital marketing, have no idea if their investment pay off. Measuring the Return On Investment on marketing should be as natural as putting the money in there in the first place.

Here are some useful tips to be able to measure it in your digital marketing – and your business – strategy:

1. Have your audience take action
Yeah, traffic is nice. Lots of it is better. But what you really want is to...


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