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What is a sales funnel - and how do you optimize it?

content funnels sales webinars Sep 20, 2019

Like a city cannot work efficiently without great infrastructure, neither can your business grow without systems that make it easy to become and stay a member of your community. 

The difference between poor and thriving cities comes down to very few factors. To thrive financially and become popular, a city needs to provide safety, a warm atmosphere, opportunities to feel involved and prosper - and a great infrastructure.

Imagine if a city did not appear on Google maps and nobody knew where it is. Imagine if, when trying to arrive at the city, you went sent in all kinds of directions, there was nobody to ask for directions in a language you could understand or if there were no roads arriving at your destination.

A sales funnel is basically the path visitors take on the way to buying your product or service. Your job as a marketer is to make it easy for them to understand what your city is offering, explain who lives there so they can understand if they would like to belong...


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These 5 revenue hacks can give you a headstart in your niche!

content sales webinars Oct 16, 2018

Increasing your marketing budgets, launching a new product, increasing your prices... 

There are many, many ways to increase your revenue. 

However, the devil lies in the detail and here are 5 areas that are sometimes overlooked or less prioritized. Maybe there is an idea in there for you too?

  1. Warm up your prospects and educate them to be ready to buy. When you are selling intangible products the trust factor is much bigger and you need to earn your *ask*. First, you need to give, give, give. Your prospects should feel they know what you can do for them, they should like you, and they should trust you. Your funnels should be built for that to happen in a natural next-step flow.

  2. Spread your wings and capture leads with discoverable content. With a solid content creation strategy, you will be able to repurpose your content and position this content in numerous contexts. Some of your content should be timely and relevant for taking action right now. Other content should be...

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