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How to keep your email subscribers and customers engaged using Facebook ads - Ep #22

Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue.

In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.

In this episode

00:50 Your ultimate goal: Customers that will promote you

02:35 The basics to get started with ads

03:13 Warm audiences: Five target groups to consider

08:56 The two journeys that will determine your ad message

10:35 The caviar: Reduce your cold ads cost

11:39  Using ads to speed up the funnel

Links

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Malene Bendtsen on Facebook (Page)

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Malene Bendtsen on LinkedIn 

 

Check out episode 17 about cleaning up your email list before using your list for ads!


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Your niche has 5 different audiences
and you need list building strategies for each
- Get the Free PDF!

Conversations on the topic of list building seem to lack nuance with a tendency to focus on which media is performing best. The thing is, your first question should be, how your niche is distributed in 5 different audiences based on your current relationship.

Are you targeting cold traffic who have no idea who you are or warm traffic who have previous knowledge of who you are and some level of trust?

 

WIDEN THE NET USING CONTENT - COLD TRAFFIC

  • Cold Audience 1: Friends of Friends

    Some of the people in your niche won’t know you at all. When they see your name for the first time, they will have no idea about who you are or what you can do for them. But there is an opportunity to engage those who already know you in activities that are broadcasted in the news feeds of their friends on social media. Who would you listen to more? Someone you never heard of or someone your friend listens to?

    Activate and engage your followers in activities RELEVANT to your business...

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