As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.
In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.
Let’s face it.
One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. To others, the uncertainty was more a matter of building into flexibility to the existing business model.
However, the fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic.
But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and...
Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue.
In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.
In this episode
00:50 Your ultimate goal: Customers that will promote you
02:35 The basics to get started with ads
03:13 Warm audiences: Five target groups to consider
08:56 The two journeys that will determine your ad message
10:35 The caviar: Reduce your cold ads cost
11:39 Using ads to speed up the funnel
Check out episode 17 about cleaning up your email list before using your list for ads!
To monetize your skill you need to shift your mind
Mere thinking about kick-starting a business gives you chills. Being the boss of your own self and branding yourself requires overcoming fears. But I have news for you: You don't have to fear marketing and selling. Not anymore.
Being a solopreneur takes getting a little out of your comfort zone. Or rather you need to push the boundaries. I am here to help you gain the confidence so that you can expand your comfort zone and go from stopping your own progress to confidently showing up as the leader YOUR people need you to.
Confidence can be gained by taking actions and dealing with a fear of failures. Stop ignoring your fears and face them head-on. Fear is only our natural response towards anything new, even though there’s no actual danger. Taking baby steps and persistently moving forward will slowly change your self-confidence.
The importance of human marketing...
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