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7 marketing trends to notice in 2021 - Ep #25

As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.

In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.

Let’s face it.

One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. To others, the uncertainty was more a matter of building into flexibility to the existing business model.

However, the fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic.

But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and...


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How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith - Ep #24

Where do people learn about which products meet their needs? Well, there is a pretty good chance Amazon would be their first choice.

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level.

Self-publishing authors, pay attention because this can be a game-changer for you!

In this episode

  • 07:00  The easiest way to build a retail business online
  • 09:01  Three ways to use ManyChat bots to boost sales on Amazon
  • 12:55  Create conversations that are simultaneously personalized and automated
  • 15:19   Keywords strategies for ranking books and other products on Amazon
  • 17:02   Product launch campaigns that will nudge people into elevating your ranking
  • 19:35   What to do if your ranking sucks and nobody sees your product
  • 21:04   How to avoid...

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