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How to Create Compelling Stories That Sell with Park Howell - Ep #005

podcast Jun 15, 2020

In this episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

In this episode

00:00  The business of story
04:54  How imagined realities connect people
07:41  The stories any brand needs to tell
09:28  When to use which stories
13:36  Common mistakes in storytelling
18:14  Bewitchery and the ABT-framework
22:28  Defining story moments
25:41  If you skip this, your stories fall flat
32:24  Anekdotes vs. binge-worthy stories
33:29  Connecting your offer to the story
35:54  The most potent story you will ever tell

Links

About Park Howell

Park...

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The Secrets To Building a Profitable Membership with Mike Morrison - Ep #004

podcast Jun 15, 2020

In this episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses.

In this episode

01:30  How Membership Guys came about
05:45  The Apple app content marketing strategy
15:37  The difference between membership sites and online courses
18:32  Do you need to have an audience before launching?
21:45  From audience to devoted community
26:13  The number one factor that drives profitability
29:22  The fallacy we struggle to accept
34:41  The most transcendent moment of a membership owner
37.00  Beyond the sale: The marketing flywheel
40:15  Mikes #1 tip to make marketing human
42:02  How to not lose sight of the person in front of you

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Audiobook Part 2: The New Marketing Paradigm - Ep #003

podcast Jun 15, 2020

Listen in as I read Part 2 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.

In this episode

• Part 2: The new marketing paradigm (4 chapters)
• How to think, act and measure your business success
• How Social media is supporting human connection in marketing
• The Lovable Brand model

Links


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Audiobook Part 1: The Ignored Truth - Ep #002

podcast Jun 15, 2020

Listen in as I read Part 1 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'. 

In this episode

• Part 1: The Ignored Truth (3 chapters)
• Understand what human marketing is and why you should care
• The biggest fallacy in marketing revealed
• Why many feel discomfort or fear in marketing and selling

Links


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Welcome to The Marketing Made Human Podcast - Ep #001

podcast Jun 15, 2020

Welcome to the very first episode of the Marketing Made Human Podcast.
 
The Marketing Made Human for entrepreneurs movement is designed to be your place for learning authentic and easy marketing and the podcast gives you one more format so you can have more flexibility in when your everyday life.
 
Listen in as I tell you how I got into business strategy and human marketing, my story and I give you a glimpse of what to expect in the next episodes.
 
In this episode
• Get to know Malene Bendtsen, author of Marketing Made Human
• How Malene started in the online business and human marketing space
• What to expect from the Marketing Made Human podcast
 
Links

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5 Tips to Strengthen Your Marketing for Personal Brands in 2020

entrepreneur strategies Mar 12, 2020

Across industries and niches, entrepreneurs are confused and stalled by the ever-evolving marketing monster. Here are the 5 areas you should focus on in your 2020 marketing plan. They are all about who you are and how you show up for your tribe. Which tools and strategies you should use, we’ll figure out. The right strategies and skills are important, but what I have often seen is that a tendency to strive to become professional ‘corporate-like’ brands instead of making the distinctive and unique qualities solopreneurs naturally have the very cornerstone of the business. In the 2020s, the human-centered approach ought to be the pivot of marketing strategy, and that starts with showing up as a relatable human.

 

1. The happy customer is your best marketer

Distrust, discomfort, disrespect and a sense of overstepping boundaries arise in many of us when exposed to traditional marketing. This nasty gut feeling is sparked when we remember the decades of lies...


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Importance Of Human Marketing in Business

To monetize your skill you need to shift your mind

Mere thinking about kick-starting a business gives you chills. Being the boss of your own self and branding yourself requires overcoming fears. But I have news for you: You don't have to fear marketing and selling. Not anymore. 

Being a solopreneur takes getting a little out of your comfort zone. Or rather you need to push the boundaries. I am here to help you gain the confidence so that you can expand your comfort zone and go from stopping your own progress to confidently showing up as the leader YOUR people need you to.

Confidence can be gained by taking actions and dealing with a fear of failures. Stop ignoring your fears and face them head-on. Fear is only our natural response towards anything new, even though there’s no actual danger. Taking baby steps and persistently moving forward will slowly change your self-confidence.

TIP #1: SHOW UP AS A REAL PERSON

The importance of human marketing in...


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Should You Offer Coaching In Your Business?

Uncategorized Dec 08, 2019

Are you considering if you should offer coaching services? Is it a role you want? Can you truly help and also stay scalable?

You already know that by gaining new skills and unlocking their potential, any willing person can completely overhaul their life. Coaching isn’t just creating a pathway for someone and telling them to follow it. Far from it! It’s late nights, early mornings, stress, sweat, and sometimes tears as you walk through growth journeys alongside your clients. So is it worth incorporating it in your business?

You’re not alone. I’m here to help you learn:

  • Your role as a coach and how it’s different from other roles
  • How to apply coaching to your business
  • What kind of services can you offer and stay scalable?
  • Guidelines for great coaching

What does a coach do?

A coach is someone who uses their experience and skills to help others achieve goals by asking questions and helping clients discover the answers they held inside all along. Coaches...


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How To Create A Remarkable Facebook Ad

Uncategorized Dec 01, 2019

You have a product, your website is online, and you are building a vibrant community on social media. It is time to start attracting new audiences and experiment with paid advertising. Lucky for you, there are many opportunities to create the perfect ad on any social media platform. For now, let’s focus on one of the most effective social media platforms in the world. Yep, it’s Facebook.

Here’s what we’ll be covering in this blog post:

  • Identifying your target audience
  • Knowing your competition
  • Choosing the best method of presenting your ad
  • Creating content for an effective Facebook ad

You’ll discover how to create an ad on Facebook by combining your audience data with the power of Facebook Ads Manager! Let’s get started.

Amaze your target audience with near-psychic ad placement

You can target different audiences with your ads: your first-time acquaintances, your luke-warm followers and repeat customers. Describe the customers who have the...


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Should you hire a professional copywriter or do it yourself?

Uncategorized Nov 27, 2019

Copywriting is crucial to present your voice in the way your audience best understands. You are wondering whether you should write your own copy or hire someone to do it for you.

Let’s discuss what a copywriter does, and take a look at your options. You’ll be able to better choose whether to hire a copywriter or not.

What does a copywriter do?

Simply put, a copywriter writes marketing content. In a day, a copywriter might write a sales email, a landing page, and 10 social media posts, all before lunch. Written content is necessary to increase your brand awareness, get you ranked for search results, and ultimately persuade your audience to take action.

Your written content affects your reputation and your brand image. How your copy is written affects the effectiveness of your communication. What you say influences your customers’ ability to understand your message and make decisions.

A good copywriter doesn’t just throw words together. They understand the...


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