How to know your copy will trigger the right emotions and attract the right people

I think everybody can agree headlines are important. They attract customers and trigger actions. In marketing in general, great copywriting is one of the most desired skills. Using the right words can make up success or failure for an otherwise similar campaign.

But how do you know which words your tribe will resonate with?

Once you have read this blog post or watched the video, you will have a much bigger toolbox for creating great headlines that make people stop scanning and dive into your content.

You will also get my personal empowerment tool to force yourself to create more interesting headlines!

Ray Edwards, author of ‘How to write copy that sells’ outlines 5 essential qualities.

A compelling headline:

1. Grabs attention within 2 seconds.
   The ONE JOB of the headline is to get the reader to read the next sentence. To make the reader stop scanning.
   
   
2. Screens and qualifies readers.
   ...

Increasing your marketing budgets, launching a new product, increasing your prices... 

There are many, many ways to increase your revenue. 

However, the devil lies in the detail and here are 5 areas that are sometimes overlooked or less prioritized. Maybe there is an idea in there for you too?

1. Warm up your prospects and educate them to be ready to buy. When you are selling intangible products the trust factor is much bigger and you need to earn your *ask*. First, you need to give, give, give. Your prospects should feel they know what you can do for them, they should like you, and they should trust you. Your funnels should be built for that to happen in a natural next-step flow.
   
   
2. Spread your wings and capture leads with discoverable content. With a solid content creation strategy, you will be able to repurpose your content and position this content in numerous contexts. Some of your content should be timely and relevant for taking action right now. Other content should be...

Conversations on the topic of list building seem to lack nuance with a tendency to focus on which media is performing best. The thing is, your first question should be, how your niche is distributed in 5 different audiences based on your current relationship.

Are you targeting cold traffic who have no idea who you are or warm traffic who have previous knowledge of who you are and some level of trust?

WIDEN THE NET USING CONTENT - COLD TRAFFIC

• Cold Audience 1: Friends of Friends
  
  Some of the people in your niche won’t know you at all. When they see your name for the first time, they will have no idea about who you are or what you can do for them. But there is an opportunity to engage those who already know you in activities that are broadcasted in the news feeds of their friends on social media. Who would you listen to more? Someone you never heard of or someone your friend listens to?
  
  Activate and engage your followers in activities RELEVANT to your business...

For some of us, the idea of writing a book can be all too intimidating, and we tend to be our own greatest roadblock when it comes to getting started. And while you can treat yourself to fancy new notebooks and shiny pens meant to motivate your writing, putting pen to paper isn’t actually the most efficient use of your time.

Rather than write, you should speak. In fact, this is one of the tips I give in my book, The Proven 10-step System to Rapid Book Publishing, a guide to speedy and smart self-publishing. Grab a recorder and find a comfy seat, a quiet room, or a space with hallways and stairs should you prefer to pace while you talk.

Afterwards, you’ll want to hire someone to transcribe the audio for you so that you can be putting your time and energy into the tasks where you are actually skilled. The basis of these audio exercises is not for you to waste time typing, but rather for you to get comfortable with speaking your ideas, a skill that can lead to...

If you are a business owner or entrepreneur and you are looking to grow your business using digital strategies, one of the most popular and efficient tools is book publishing.

Online entrepreneurs are publishing more books than ever. Why? Because, unlike what many people think, doing business online is super personal. And really, anyone teaching great stuff can easily publish a book. With a little help in just a few months!

Building a strong trustful relationship with your audience (read: prospects for other information products) is crucial for building and growing a successful business online. Publishing a book allows your audience to get to know you and learn how you think and if they relate well with you and your content.

It allows them to position you as an authority and build a strong belief that you will be able to help them solve significant problems.

In a book, you have the opportunity to share your ideas, knowledge and proven systems and provide value right there....

You have to do it.

It's that simple. I cannot think of any business which does not need Internet Marketing.

Are you advertising your business online? Are you unsure about how to get started? Are you updated on some of the hottest tricks? Or do you just want someone to deliver high-value leads at your doorstep?

Did you know there are 1,39 billion monthly active Facebook users? That 890 million people log into Facebook daily? That 15,8% of all internet time is spent on Facebook? That 70% of small businesses required customers using Facebook?

Businesses not exploiting this channel are obviously most likely missing out on opportunities for their business. However…

What you want is not all the clients you can get. You want clients that match your business and strategy. High-value clients adding value to your brand and positioning in your market. It is not uncommon, that companies are leaving a lot of money on the table not getting a strategy in place that delivers a predictable...

What is your ROI? 3 tips for digital marketing strategies

Without any doubt digital marketing has become a substantial factor in marketing and branding strategies driving a growing need to develop relevant, personalised content that responds to the values and identity of each sector, but mainly the brand and the target audience.

A Forrester Research report estimates that, by the end of this year alone, investment in digital marketing in the US will reach almost 12 billion dollars. That’s billion. With a B. 12 billion dollars!

It is amazing, however, how many investors in digital marketing, have no idea if their investment pay off. Measuring the Return On Investment on marketing should be as natural as putting the money in there in the first place.

Here are some useful tips to be able to measure it in your digital marketing – and your business – strategy:

1. Have your audience take action
Yeah, traffic is nice. Lots of it is better. But what you really want...

No. The point is not the very popular viewpoint, that you have to do something 10.000 times before you can call yourself and expert. Surely, practicing something many times makes you good at it. But the point I want to make here is, that being a generalist is a choice that is gonna hold you hostage inside a business model that is very hard to scale.

Building a personal brand

For designers, consultants and other business owners, it is not breaking news you need to develop a visual presentation of yourself and your company that send strong signals of who you are and what you do. Also, most already know online presence is important and the majority have a website and social media profiles. What is not in place for many of my clients when I first meet them is a clear match between audience and offering. This means communication is inefficient, random or quite often non-existing. If you want to build a strong personal brand, you have to decide what your portfolio should look like to get...

Hardly anyone else discusses this, but I believe one of the main reasons that we are hesitant to promote ourselves (see blogpost Know your value) is because we do not factor in expansion into our businesses.

But this is the issue client-driven small businesses have. They’re too small. They are limited. When we know in our minds that we only need a couple of clients per month in order to be fine financially, we limit our need to promote. There is no incentive to do that much, whether the client is booked in advance or not.

I am sure many readers of this blog will recognise the side effects of this. A constant worry about where to fint the next client, the temptation to take on any client that appears before our eyes, and a crystal clear path laid out for the business: limited growth and limited profits.

We don’t want to do so much marketing that we end up with too many clients. Better just stick to the more random what-comes-along approach.

These limitations create...

I used to be afraid.

My fear of failure kept me on a path that was not right for me for too long.

Then I discovered, I was more afraid of ending up regretting that I did not have the courage.

As human beings, we are meant to pay attention to dangerous events and plan ahead not to get stuck in really bad situations. Keep that skill! Is a good thing.

The more surprising fact is, that this goes for companies too. Business owners and managers would often mention the financial risk if taking the wrong action. However, quite often the biggest failure is not taking action at all, yet this is a common choice.

But let me tell you something. The most common reason for failing is giving up or never getting started. Letting outdated business models survive because of lack of knowledge on how to adapt.

In the area of digital marketing, many companies are transferring old methods to new media. Old wine in new bottles so to speak. However, the clever companies truly understand how...