The rules of business and marketing are forever changed and the times of sleazy marketing are gone! If you fear marketing and selling, you need new tools and a new mindset. I am here to help you develop into a confident marketer and leader of your personal brand business.
Fact 1 - Customers rule marketing and have done so for a long time
A traditional marketing mindset won’t get you far. Customers don’t trust information anymore and they don’t trust companies either. They trust people.
Winning in business is almost impossible in this environment, unless you understand how to build your business on a completely different branding and marketing mindset that has human interaction as it focus point.
Most get this WRONG and YOU have the best chance ever to get AHEAD!
Fact 2 - Customers want to BELONG somewhere and to someone
Most companies alienate prospects and even customers unwillingly because they don’t understand the fundamental human desires ruling marketing.
Only 13% of customers are loyal - because there is NOBODY to be loyal to.
But done RIGHT, you have every chance of turning customers into advocates and build rich relationships without feeling salesy or pushy!
Fact 3 - The only way to build a future proof business is to apply YOU
The only ingredients you need is YOU, your personality, genuine empathy and a burning desire to create a meaningful business. Well, and the skills and mindset of a Modern Marketer.
Personal brands have a much better chance of tapping into the new world of marketing than any corporate brand. What you might think you know about marketing is quite likely no longer valid.
Once you get this, you will discover there is no reason to fear marketing and you can become a super seller and even enjoy it!
Fact 4 - The world is build from people sharing their knowledge
The world needs you. You are only reading this far because you know you can help someone. In order to do so, they need to know about you. They need your help to decide. There is no doubt there are people out there looking for exactly YOU.
The question is…. Are you ready to become even more awesome and make a real difference for YOUR people in the world?
It's exhausting not to explore your full potential and let fear keep you from building a thriving career YOU control. That feer can keep you stuck for years and years to come.
The problem is, we can never be truly happy if we let fear stop us. Nobody is dreaming about waking up at 80 full of regret and self-disappointment.
>> I am a recovered corporate 9-5 myself (Yeah, right! As if 9-5 was ever reality).
>> I too spent YEARS overcoming the mindset of a ‘traditional’ career being superior to becoming a full time entrepreneur. Not to mention the opinion of others who were projecting their own fear on me as well.
>> I too spent YEARS learning loads of outdated marketing strategies that didn’t work until I shifted my mindset about business and marketing.
>> I too took too long to have the COURAGE and even DESIRE to stand out and STAND BY my desire to become a speaker, author and teach what I know to those who need it.
Finally, I realised, I also felt strongly OBLIGED and super PASSIONATE about sending the elevator back down and help others escape jobs they hate and help new entrepreneurs escape their struggles with getting their first income, define their brand or even to figure out where to start.
While helping customers build their marketing funnels, create their online courses or publishing their signature books, I finally realised something else…
I WAS BUILDING MY PERSONAL BRAND BUSINESS without not even realising it.
And I was helping my customers become confident PERSONAL BRAND CEO’s too.
My friend, let’s face it.
Once you KNOW what you are truly passionate about there really is only YOU stopping YOU.
How about we figure out together where you should start?
You probably already know this is true…. NOT having a fulfilling worklife and NOT having the impact in the world you are meant to have can be a real bummer...
As a Personal Brand Business Owner, your business is based on YOU. Everything you are and exactly what you are like. Nothing fake. Nothing hidden. The real you.
There is no-one youer than you - and YOU are who your people are already looking for. With your values, your personality, skills, network and all of your youniqueness. All you need to do is to show up as yourself. No-one cares about your job title, status or past experience.
People care about YOU being able to help THEM. They care about YOU showing up for THEM. They care about YOU providing a place to belong and a meaningful vision to share.
They care about how YOU make them feel.
When you step up and into your role as a Personal Brand CEO, you are building a business no-one can copy. When you truly care about your people and how they experience your relationship, you are building a future proof business.
You can become a (or maybe you already are):
>> Coach or consultant
>> Course creator
>> Youtube star
.... anything based on your skills and personality
You can become an influencer in your niche and the guide to your tribe. You can become someone's favourite and make them yours.
You can become a successful business owner, have all the flexibility you long for, be your own boss and no longer work with people who lack vision or micromanage you.
You can experience a significant feeling of “I’ve got this!” - and through your teaching and guidance, you can help others feel the same in their lives.
You can take a nap on the beach during lunch break on a Tuesday, work from anywhere on the planet (soon to be Mars), develop deep global connections and shared interests with people in your industry and not get out of pyjamas for days because you are passionately creating something awesome to help your tribe (in fact, I am in my pyjamas right now!).
8 weeks implementation focused business coaching followed by a full year of powerful marketing sprints to help you build and grow your business.
So how do you become a Personal Brand CEO?
It starts with you.
Defining your brand and your zone of genius. Knowing who you’ll love to work with and what you are passionate about. Then know who shares your values and who is looking to share a meaningful journey with you.
You’ll need to make money sooner rather than later. I get your financial concerns. You’ll need to monetise and build a customer base. You need to know what to sell when, how to sell without being salesy yet actually close some sales - and you’ll need significant, well-branded online presence and lots of content.
To figure out all of that on your own can - and most likely will - take years.
THIS is probably why you have been on the fence for so long.
And precisely why I’ve created the Personal Brand Business Academy and as a part of this an intensive 8 week training The Personal Brand CEO to get your off the ground.
It is VERY unlikely, you will find any teaching with the same level of personalised experience or access to the Academy Principal or Teacher (that’s me! ;)
We are starting class several times per year and follow a carefully curated ROADMAP that will take your through what you need to do step-by-step.
But more importantly, this is a HIGH-TOUCH interaction programme with substantial support and implementation focus.
We will do this TOGETHER.
The thing is, I’m looking to create a movement of personal brand business owners who are ready
>> to jump out of bed with enthusiasm each morning to help others create amazing lives
>> to enjoy the feeling of abundance and freedom that comes with owning a successful business
>> and feel confident in themselves and the impact they can have in the world by taking action
The Personal Brand CEO is based on 5 pillars:
>> WEEKLY LECTURES (8 WEEKS)
>> IMPLEMENTATION POWER HOURS
>> ACCOUNTABILITY PROGRAM
>> VIRTUAL OFFICE HOURS
>> MONTHLY MARKETING SPRINTS
After the first intensive 8 weeks, you will be enrolled in the Personal Brand Business Academy to continue your development as a personal brand business owner.
Membership for 6 months are included and you'll get the option to add next-level components as your business grows and you need new skills and new systems.
The first 8 weeks, there are weekly lectures which are LIVE and with the opportunity to ask questions. Replays will be available afterwards so you can go back and listen again and work your way through your action items.
During the first 8 weeks you will:
Thereafter there will be monthly marketing SPRINTS implementing new strategies every month.
I get it. It seems overwhelming but you are no longer in this alone. On top of the weekly lectures, there are 2 hours not once but twice a week entirely focus on helping you implement.
These are group Q&A sessions on steroids where we will fix whatever you are struggling with to move forward.
The first 8 weeks you are also enrolled in the Malene Bee PREMIUM Accountability system.
Yes, that means I am going to monitor your progress, hold you responsible to your own goals and help you overcome obstacles - also the most common one: Mindset.
After the first 8 weeks, there is option to stay in the PREMIUM program if you prefer.
Work along your peers on your implementation projects as if they were right next to you no matter where in the world they are. A great place to connect with your peers and build relationships with others on the same journey.
Champagne and sparkling water is allowed but this a first and foremost a common work space to help you implement faster ;)
The SPRINTS are part of the Personal Brand Business Academy membership that you are automatically enrolled to after the first 8 weeks. Your membership is prepaid until the end of the first year (6 months). You can then decide if you want to continue your membership.
Each SPRINT includes a 90 min workshop walking you through a new marketing strategy, a workbook to guide your implementation step-by-step, continued access to the virtual office space and weekly Q&A with me.
Few programs offer same level of personal support, accountability and implementation focus.
Work with me and get peer support to finally get your personal brand business off the ground and become a confident business owner.
Build a strong foundation for your personal brand business, create your first offer and get your first clients - all in just 8 weeks. Then continue to implement strategies to grow your business and become more a more efficient business owner.
The program is by application and interview only, since I want to make sure we are a good fit and culture and purpose is well aligned.
I’am extremely confident that you’ll find being part of the Personal Brand Business Academy useful in more ways than one.
We’re looking for fully committed entrepreneurs to join this program, so we’ll ask you gave it a fair chance and implemented the strategies.
I guarantee I’ll keep helping you until you earned your money back.
But, if you simply don’t feel this is for you, just let me know at any point in your first 30-days and I’ll terminate your payments. If you paid in full, I’ll refund for the remaining 11 months. Guaranteed.
If you’re a fairly new entrepreneur building your business around your personality and skills, this program WILL help you. It is designed to make sure that nobody gets left behind in their entrepreneurial pursuits. This is your new home.
Obviously I can’t guarantee you will get results. You will need to do your part. But I’ll do everything in my power to inspire you to keep going and show you your best next steps. And I can promise that you WILL move forward if you keep showing up. I’ll make sure you have all the strategies and tools you need to take action. How much you’ll get out of your membership depends on how much you are willing to put into it.
Replays are available for all lectures. I do recommend you show up live when you can and get all of your questions answered immediately. If you are not able to attend you can watch the replay and attend IMPLEMENTATION POWER HOURS and VIRTUAL OFFICE HOURS.
I help small business owners dominate their niches by taking their business online, scale it and add new profit streams to their business through digital products and marketing. Building the personal brand through social media presence and self-published signature books are a cornerstones. Usually, my clients are consultants, coaches, authors, speakers and other experts.
I draw on 10+ years of experience of improving business results through creative business modelling and marketing strategies.
Furthermore, I have been teaching in different contexts since the beginning of e-learning in the 90's. I hold an Executive MBA and am educated in Marketing, Management, Business Strategy, Innovation, Entrepreneurship & Life.
I am also a former Director in a Danish C-20 Company, a former CEO of a self-publishing company in Peru, mother of 3, grandmother of 1 (yeah!!) and a passionate cuban salsa dancer, gospel singer and occasional kayaker.
I like to meet people in person before I commit to giving them my all. So I figure, you'd also like to meet me in person before jumping in to this very much in-person programme.
Therefore, access to this programme is by application and interview only. There is no obligation to go any further from either side and the whole point is to figure out if we are a good fit. After all, we'll spend a lot of time together :)
Hitting this button, you'll get access to book an appointment in my personal calendar and fill out a short questionnaire to help me prepare for the call. We'll meet on video, so we can get a good idea of chemistry being right as well.
I promise you, that no matter what, you'll get A LOT out of this initial conversation about your business.
We'll dive and identify how you can surpass the roadblocks you are facing. And you'll get the next best steps laid out for you so you can take immediate action. I also promise I will tell you, if I am not the best to help you move forward and point you in the right direction.
Sounds good? :)