Across industries and niches, entrepreneurs are confused and stalled by the ever-evolving marketing monster. Here are the 5 areas you should focus on in your 2020 marketing plan. They are all about who you are and how you show up for your tribe. Which tools and strategies you should use, we’ll figure out. The right strategies and skills are important, but what I have often seen is that a tendency to strive to become professional ‘corporate-like’ brands instead of making the distinctive and unique qualities solopreneurs naturally have the very cornerstone of the business. In the 2020s, the human-centered approach ought to be the pivot of marketing strategy, and that starts with showing up as a relatable human.
1. The happy customer is your best marketer
Distrust, discomfort, disrespect and a sense of overstepping boundaries arise in many of us when exposed to traditional marketing. This nasty gut feeling is sparked when we remember the decades of lies...
Conversations on the topic of list building seem to lack nuance with a tendency to focus on which media is performing best. The thing is, your first question should be, how your niche is distributed in 5 different audiences based on your current relationship.
Are you targeting cold traffic who have no idea who you are or warm traffic who have previous knowledge of who you are and some level of trust?
WIDEN THE NET USING CONTENT - COLD TRAFFIC