Author Program Sales & Marketing Podcast Blog My Book About Subscribe Login

7 marketing trends to notice in 2021 - Ep #25

As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.

In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.

Let’s face it.

One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. To others, the uncertainty was more a matter of building into flexibility to the existing business model.

However, the fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic.

But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and...


Continue Reading...

SEO and the significant cost of typos

 
Here is a strategy, you can apply to your business today!
 
When I first read this message, my initial thought was "S...! Is it so bad?"
 
 
Then I discovered this was not at all about my business.
Neither did the lady sending me this want me to buy a service to clean up my mistakes.
 
What this is, is an example of a very intelligent and 100% legit strategy we can all apply more of to our businesses.
 
This is a SEO person working on getting more traffic to their blog. Yes, they are probably selling a service to help me with my website, but I am not the target customer here. I am a potential lead generator.
 
The topic here is backlinks. That is getting other people to put links on THEIR websites leading to your content.
 
Here are some of the steps, she might have followed:
  1. Find pages/blog post that rank for keywords relevant to your business and have a relevant audience to you

  2. Create a relevant piece of...

Continue Reading...
Close

Stay connected and get news from Malene in your Inbox

Get on my email list to receive inspiration, training and news. I am not going to spam you and you can unsubscribe any time but clicking the link at the bottom of all emails.