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Why you need to upset someone to make money with Ray Edwards - Ep #011

podcast Jun 23, 2020

In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.
 
In this episode
01:27  The terrify of leaving corporate
05:13  Pivoting for scalability
06:49  Why COVID-19 will be a kickstarter for online businesses
10:54  Victim or Victorious - how to manage panic and fear
16:43  Selling is a transfer of enthusiasm
18:26  Shepherding your customers: Copywriting that sells
24:00  Service vs. selling
25:01  Love and presence always win
27:23  Magnetic leadership beats cold market analysis
30:31  Why you need to upset someone to make money
31:30  Staying 'on brand' makes you boring
32:42  The secret to connecting with humans
 
Links
 
Episode links

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How to be more authentic with your communication - Ep #010

podcast Jun 23, 2020

In this episode, I point out the main reasons why you may struggle in your communication and give you a framework for how you can communicate more authentically.
 
So why is there a need to talk about communicating authentically?
  1. Fear of rejection sparks a perceived need to satisfy what we think others want to hear
  2. You don't know or have a plan for what to talk about
  3. We learned marketing and selling is about showing our best side and only those, hiding the rest
 
Step 1: Know yourself
- who are you? really?
- how would others describe you?
- list your 3 biggest fears and how they impact your public behavior
- who do you secret aspire to look like or sound like? why?
 
Step 2: Who do you want to be for?
- how is your ideal client?
- how would your ideal client perceive you?
- why are they staying close to you?
- in which situations are you connecting best with them?
- which aspects of you are corky, different or interesting to your ideal customer?
 
Step...

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How to Build a Thriving Self-Driven Community with Lou Mongello - Ep #009

podcast Jun 15, 2020

In this episode, I talk to Lou Mongello, one of the grand old men when it comes to community building, blogging, and podcasting. He shares how to build a thriving self-driven community and which media are the best to do so.

In this episode

03:55  Life-long passion as a business driver
07:29  The one factor that will determine who is in your community
08:45  How Lou built a community organically
10:57  Making it up as you go along
13:37  Loved by marketers - but gives Lou the heebie-jeebies
15:07  The return on social equity and how support creates a sense of belonging
18:51  Community-driven content creation
19.39  Lous best strategy for fostering a meaningful sense of community
22:14  How to manage a self-moderating community
27:05  Vanity metrics don't matter in your business
30:35  The only number that matters when measuring influence
32:37  The most intimate medium to build relationships
35:18  Conversation...

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5 Ways of Being Smarter About Your Video - Ep #008

podcast Jun 15, 2020

In this first solo episode, I share 5 ways of being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY.
 
Tip #1: Good quality recording
I share tips to record good quality easily and without huge investments.
I bet the last one is not what you expect!
 
Tip #2: Batch record
I outline how you can best get a number of videos done in one day.
 
Tip #3: Ask-strategy
Instead of randomly creating content, why not create what people are asking for? The Ask-strategy for content creation includes 4 sources of content ideas that your audience wants.
 
Tip #4: Repurpose
Your video can be used in multiple ways. Repurposing means you are adapting and changing the content to serve your audience or customers in more than one place. I share 6 ways you can easily repurpose your video. On my Facebook page you can find this video that explores even more and show you how.
 
Tip #5: Capture data
...

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The Struggles Women (And Men) Are Facing Using Video with Desiree Martinez

podcast Jun 15, 2020

In this episode, I talk to Desiree Martinez, an experienced Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man - or a woman.

In this episode

00:00  Finding your natural tribe
05:54  How free content create need for paid services
07:21  Women fighting bro-culture on YouTube
12:48  Value-driven over vanity-driven
15:22  Corona on-camera virgins
17:42  Suck, learn and improve
19:31  Two powerful tips to improve your videos
21:20  Your best friend as a YouTube creator
22:45  This could kill your retention
23:40  How to end your video perfectly
24:40  The power of being mission-driven
26:53  The one thing to do when first starting out

Links

Episode links

About Desiree Martinez

...

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The Power of Being Known with Mark Schaefer - Ep #006

podcast Jun 15, 2020

In this episode, I talk to Mark Schaefer, a globally recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking personal branding and business resilience during major crisis.

In this episode

00:00  How Mark Schaefer became an entrepreneur
04:10  Redefining relevancy during major crisis
09:28  Nonconformity as a key marketing skill
12:56  Resistance to being a personal brand
16:01  The power of being known
23:11  The four things all known people do
24:45  Actionable audiences
26:24  The biggest mistakes when building a brand
29:30  Pivoting a brand
32:53  Grape lollipops on the web

About Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. He is the author of seven best-selling marketing books which are also used as textbooks at more than 50 universities, have been translated into 12 languages and can be found in...

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How to Create Compelling Stories That Sell with Park Howell - Ep #005

podcast Jun 15, 2020

In this episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

In this episode

00:00  The business of story
04:54  How imagined realities connect people
07:41  The stories any brand needs to tell
09:28  When to use which stories
13:36  Common mistakes in storytelling
18:14  Bewitchery and the ABT-framework
22:28  Defining story moments
25:41  If you skip this, your stories fall flat
32:24  Anekdotes vs. binge-worthy stories
33:29  Connecting your offer to the story
35:54  The most potent story you will ever tell

Links

About Park Howell

Park...

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The Secrets To Building a Profitable Membership with Mike Morrison - Ep #004

podcast Jun 15, 2020

In this episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses.

In this episode

01:30  How Membership Guys came about
05:45  The Apple app content marketing strategy
15:37  The difference between membership sites and online courses
18:32  Do you need to have an audience before launching?
21:45  From audience to devoted community
26:13  The number one factor that drives profitability
29:22  The fallacy we struggle to accept
34:41  The most transcendent moment of a membership owner
37.00  Beyond the sale: The marketing flywheel
40:15  Mikes #1 tip to make marketing human
42:02  How to not lose sight of the person in front of you

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Audiobook Part 2: The New Marketing Paradigm - Ep #003

podcast Jun 15, 2020

Listen in as I read Part 2 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.

In this episode

• Part 2: The new marketing paradigm (4 chapters)
• How to think, act and measure your business success
• How Social media is supporting human connection in marketing
• The Lovable Brand model

Links


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Audiobook Part 1: The Ignored Truth - Ep #002

podcast Jun 15, 2020

Listen in as I read Part 1 from my book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'. 

In this episode

• Part 1: The Ignored Truth (3 chapters)
• Understand what human marketing is and why you should care
• The biggest fallacy in marketing revealed
• Why many feel discomfort or fear in marketing and selling

Links


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