Your Personal Brand Business - fueled by Modern Marketing

Why most content fail and what to do about it with Jay Baer - Ep #16

podcast Aug 30, 2020

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.

In this episode

01:00 The backstory of a speakers source of inspiration
09:00 The fallacy of content marketing
11:30 Perspiration over inspiration
13:40 The 3 shows any social media plan should contain
15:45 How to be smart about your binge-worthy content
18:45 What happens when you sunset a popular show
23:45 When to STOP creating content
24:28 The kind to post every day and the kind NOT to post every day
26:30 Customers expectations for customer service
29:30 How to use the right call-to-action for the right content
33:40 Why most people are bad content marketers
39:30 Covid-19's fundamental impact on...

How to sell self-published books on Amazon - Ep #15

podcast Aug 08, 2020

If you are looking to position yourself as an expert within your field, you most likely considered becoming an author and publish your non-fiction book.

In this episode

What is self-publishing?
How much time do you need? (spoiler alert: we are talking months!)
Launch before you are ready - you never will be
When you should publish

After exploring the pro's and con's of selling your books on Amazon, we dive into

5 must do’s:

Relevancy: Make sure you are attracting your ideal customer to your business
Design: Treat your book like your most important product design-wise and make it a professionally designed branding tool that you are super proud of
Trigger the reader to go further with you - optimize design and content for conversion on the backend (selling your other more profitable products)
Understand the complexity of keywords and categories - don't guess!
Plan how you are going to send ongoing traffic to the book

Decide from the...

How to tap into the hero's journey with Rob Balasabas - Ep #14

podcast Jul 29, 2020

Surprising ways to use chatbots to build your personal brand with Kelly Noble Mirabella - Ep #13

podcast Jul 28, 2020

Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand?

In this episode, I talk to Kelly Noble Mirabella and we are discussing how to use chatbots and more specifically Facebook Messenger to create a human connection to your audience.

In this episode

01:09 What are chatbots?

02:56 How can chatbots help in your marketing?

04:42 What it takes to get started

05:37 Kellys tips to balance bots and human touch

10:16 Creating engagement with bots

15:09 Mistakes: How to avoid getting your page shut down

18:57 Choosing your bot tool (you can start for free!)

21:40 How Kelly used a bot to attract a specific influencer to her business

26:55 Kellys #1 tip to build your brand with a human touch

I am still amazed by how many ways bots can help you amplify your business and this is for sure an area I am going to look more into in the near future.

...

Is passive income for real? - Ep #12

podcast Jul 14, 2020

If you are currently working your b... off, wouldn't it be nice if money was just flowing in while you were spending time sipping margaritas in the Caribbean?

Today's question is: Is there such a thing as passive income?

In this solo episode, I share how you can create smarter income streams, taking into consideration which tasks are related to each type of income and what it takes to succeed with each.

I am all in favor of complete honesty. For me to showing up authentically, I need to share also the areas where I am not necessarily in alignment with everybody in my industry.

I touched a little bit upon this in the previous episode where I encouraged you to be clear on your opinions about your industry, common strategies in your niche, and also about life in general.

Now, today's topic is one of those that can separate waters.

Some will say you can for sure design a business that will require very little effort and where money will continuously...

Why you need to upset someone to make money with Ray Edwards - Ep #011

podcast Jun 23, 2020

In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.

In this episode

01:27 The terrify of leaving corporate

05:13 Pivoting for scalability

06:49 Why COVID-19 will be a kickstarter for online businesses

10:54 Victim or Victorious - how to manage panic and fear

16:43 Selling is a transfer of enthusiasm

18:26 Shepherding your customers: Copywriting that sells

24:00 Service vs. selling

25:01 Love and presence always win

27:23 Magnetic leadership beats cold market analysis

30:31 Why you need to upset someone to make money

31:30 Staying 'on brand' makes you boring

32:42 The secret to connecting with humans

Links

Podcast Website

Marketing Made Human Facebook Group

Facebook Page

Instagram

Episode links

Ray's...

How to be more authentic with your communication - Ep #010

podcast Jun 23, 2020

In this episode, I point out the main reasons why you may struggle in your communication and give you a framework for how you can communicate more authentically.

So why is there a need to talk about communicating authentically?

Fear of rejection sparks a perceived need to satisfy what we think others want to hear
You don't know or have a plan for what to talk about
We learned marketing and selling is about showing our best side and only those, hiding the rest

Step 1: Know yourself

- who are you? really?

- how would others describe you?

- list your 3 biggest fears and how they impact your public behavior

- who do you secret aspire to look like or sound like? why?

Step 2: Who do you want to be for?

- how is your ideal client?

- how would your ideal client perceive you?

- why are they staying close to you?

- in which situations are you connecting best with them?

- which aspects of you are corky, different or interesting to your ideal customer?

Step...

How to Build a Thriving Self-Driven Community with Lou Mongello - Ep #009

podcast Jun 15, 2020

In this episode, I talk to Lou Mongello, one of the grand old men when it comes to community building, blogging, and podcasting. He shares how to build a thriving self-driven community and which media are the best to do so.

In this episode

03:55 Life-long passion as a business driver

07:29 The one factor that will determine who is in your community

08:45 How Lou built a community organically

10:57 Making it up as you go along

13:37 Loved by marketers - but gives Lou the heebie-jeebies

15:07 The return on social equity and how support creates a sense of belonging

18:51 Community-driven content creation

19.39 Lous best strategy for fostering a meaningful sense of community

22:14 How to manage a self-moderating community

27:05 Vanity metrics don't matter in your business

30:35 The only number that matters when measuring influence

32:37 The most intimate medium to build relationships

35:18 Conversation...

5 Ways of Being Smarter About Your Video - Ep #008

podcast Jun 15, 2020

In this first solo episode, I share 5 ways of being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY.

Tip #1: Good quality recording

I share tips to record good quality easily and without huge investments.

I bet the last one is not what you expect!

Tip #2: Batch record

I outline how you can best get a number of videos done in one day.

Tip #3: Ask-strategy

Instead of randomly creating content, why not create what people are asking for? The Ask-strategy for content creation includes 4 sources of content ideas that your audience wants.

Tip #4: Repurpose

Your video can be used in multiple ways. Repurposing means you are adapting and changing the content to serve your audience or customers in more than one place. I share 6 ways you can easily repurpose your video. On my Facebook page you can find this video that explores even more and show you how.

Tip #5: Capture data

...

The Struggles Women (And Men) Are Facing Using Video with Desiree Martinez

podcast Jun 15, 2020

In this episode, I talk to Desiree Martinez, an experienced Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man - or a woman.