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7 marketing trends to notice in 2021 - Ep #25

As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.

In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.

Let’s face it.

One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. To others, the uncertainty was more a matter of building into flexibility to the existing business model.

However, the fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic.

But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and...


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How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith - Ep #24

Where do people learn about which products meet their needs? Well, there is a pretty good chance Amazon would be their first choice.

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level.

Self-publishing authors, pay attention because this can be a game-changer for you!

In this episode

  • 07:00  The easiest way to build a retail business online
  • 09:01  Three ways to use ManyChat bots to boost sales on Amazon
  • 12:55  Create conversations that are simultaneously personalized and automated
  • 15:19   Keywords strategies for ranking books and other products on Amazon
  • 17:02   Product launch campaigns that will nudge people into elevating your ranking
  • 19:35   What to do if your ranking sucks and nobody sees your product
  • 21:04   How to avoid...

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How to harness the power of flaws to build engagement with live video with Luria Petrucci - Ep #23

live podcast video Jan 14, 2021

If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push.

Instead, it has everything to do with HOW YOU show up on camera.

In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media.

In this episode

  • 8:00 The 2020 blow-up of Live Video
  • 10:15 Building a human connection being “Uniquely You” on camera
  • 13:35 Turn your “flaws” into strengths and engagement
  • 18:41 What your audience doesn’t want to know about you
  • 22:13 Multi-streaming in a clever way
  • 26:40 The truth about how to get benefits of the algorithms
  • 34:05 Live for Leads or Live for Launches

Links

All Podcasts Episodes

Join Course Creators Café on Facebook

Connect with Luria on the Live Streaming Pro's website

Live Streaming Pros group on Facebook 

The YOUniquely You...


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How to keep your email subscribers and customers engaged using Facebook ads - Ep #22

Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue.

In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.

In this episode

00:50 Your ultimate goal: Customers that will promote you

02:35 The basics to get started with ads

03:13 Warm audiences: Five target groups to consider

08:56 The two journeys that will determine your ad message

10:35 The caviar: Reduce your cold ads cost

11:39  Using ads to speed up the funnel

Links

All Podcasts Episodes

Malene Bendtsen on Facebook (Page)

Malene Bendtsen on Instagram

Malene Bendtsen on LinkedIn 

 

Check out episode 17 about cleaning up your email list before using your list for ads!


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The biggest misconception about Pinterest revealed - with Cara Chace - Ep #21

Cara is one of the best in the business of Pinterest marketing. When I first heard Cara speak a while ago, I had some incredible lightbulb moments. Therefore, I have asked Cara Chace to join me in this podcast episode to talk about how you can use Pinterest in your marketing. And boy did she share a lot of gold!

Pinterest users turn to the platform for its visual interface and the possibility of creating your own vision boards for inspiration and thus in a much nicer way than ie Instagram easily be able to revisit and categorize content over time. The users frequently return to the platform for shopping, planning social activities and life moments, and to learn new skills through how-to posts.

Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and maintains a strong user engagement with popular topics and themes such as fashion, home, garden, and DIY. Subsequently, Pinterest forms a key instrument in the marketing and...


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Is TikTok relevant for business or is it all teens dancing? with Keenya Kelly - Ep #20

digital marketing podcast Oct 16, 2020

As a branding expert, Keenya Kelly helps business owners at all stages to develop million dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy.

She then grew her audience on TikTok to more than 70k followers - in 5 months!
And between the recording of this episode and publication, she grew it to 85k. That’s a 20% increase in 4 weeks!

TikTok is for sure one of the fastest growing social media networks in the world right now. But is the TikTok platform really relevant for business or is it just for fun?

How on earth did Kelly get the idea to make what seemed to be a silly, latest-greatest play-around platform like TikTok such a huge part of her brand?

It’s NEVER too late to join. But there for sure is an advantage in getting on board early on social connectivity platforms that are growing at this pace. There is no doubt it is worth considering this platform!

So I am going to...


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5 easy tools to improve your SEO even if you are a newbie - Ep #18

podcast Oct 16, 2020

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you.

This episode is about how to prioritize your time spent on content creation and how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business and that you can easily apply to yours - even if you are a newbie.

Apart from the 5 tools, make sure you also check out the video and free SEO course from HubSpot to understand how clusters work. Links below.

In this episode

  • 0:31   Meaning of SEO
  • 1:40   How to optimize time spent on content creation as a SEO beginner
  • 4:28   Moving from keywords to topics
  • 5:36   Tools I use in my SEO strategy (full list in extended...

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The truth about what stops entrepreneurs from success with Andrew and Pete - Ep #19

podcast Oct 10, 2020

If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about what's stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales, and more - this episode is really about the internal fears and struggles that can stop you from business success.

In this episode

2:00    Andrew and Pete’s business journey - struggles, fears, and mindset shifts

10:34  How you can create a human connection within your business

16:36  Becoming the leader your business needs

18:45  Keeping it personal while growing your business. 

20:50  Want better results? Outsource.

25:08  How to remain human while selling?

30:00  Common fears stopping you from success 

 

About Andrew and Pete

Best friends and business partners since university, Andrew and Pete are the hosts of the YouTube channel...


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How to Marie Kondo your email list - Ep #17

podcast Sep 28, 2020

In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method, and consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy" and choosing a place for everything from then on.

If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.

In this episode

  • 00:52  The two tactics in Marie’s system
  • 02:51  How to determine the quality of your e-mail list
  • 05:17  E-mail Opening rates
  • 10:47  Unsubscribe rates
  • 12:22  E-mail relevancy and format
  • 14:49  E-mail deliverability
  • 18:30  Bounce rates
  • 20:37  Marie Kondo your E-mail list
  • 22:29  Marie Kondo’s recommendation
  • 24:57  Seven good practices you can apply

 

7 good practices you...


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Why most content fail and what to do about it with Jay Baer - Ep #16

podcast Aug 30, 2020

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.
 
In this episode
  • 01:00 The backstory of a speakers source of inspiration
  • 09:00 The fallacy of content marketing
  • 11:30 Perspiration over inspiration
  • 13:40 The 3 shows any social media plan should contain
  • 15:45 How to be smart about your binge-worthy content
  • 18:45 What happens when you sunset a popular show
  • 23:45 When to STOP creating content
  • 24:28 The kind to post every day and the kind NOT to post every day
  • 26:30 Customers expectations for customer service
  • 29:30 How to use the right call-to-action for the right content
  • 33:40 Why most people are bad content marketers
  • 39:30 Covid-19's fundamental...

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