Sales & Marketing Author Programs Podcast Blog My Book About Subscribe Login

The biggest misconception about Pinterest revealed - Ep #21

digital marketing podcast Oct 31, 2020

Cara is one of the best in the business of Pinterest marketing. When I first heard Cara speak a while ago, I had some incredible lightbulb moments. Therefore, I have asked Cara Chace to join me in this podcast episode to talk about how you can use Pinterest in your marketing. And boy did she share a lot of gold!

Pinterest users turn to the platform for its visual interface and the possibility of creating your own vision boards for inspiration and thus in a much nicer way than ie Instagram easily be able to revisit and categorize content over time. The users frequently return to the platform for shopping, planning social activities and life moments, and to learn new skills through how-to posts.

Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and maintains a strong user engagement with popular topics and themes such as fashion, home, garden, and DIY. Subsequently, Pinterest forms a key instrument in the marketing and...


Continue Reading...

Is TikTok relevant for business or is it all teens dancing? - Ep #20

digital marketing podcast Oct 16, 2020

As a branding expert, Keenya Kelly helps business owners at all stages to develop million dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy.

She then grew her audience on TikTok to more than 70k followers - in 5 months!
And between the recording of this episode and publication, she grew it to 85k. That’s a 20% increase in 4 weeks!

TikTok is for sure one of the fastest growing social media networks in the world right now. But is the TikTok platform really relevant for business or is it just for fun?

How on earth did Kelly get the idea to make what seemed to be a silly, latest-greatest play-around platform like TikTok such a huge part of her brand?

It’s NEVER too late to join. But there for sure is an advantage in getting on board early on social connectivity platforms that are growing at this pace. There is no doubt it is worth considering this platform!

So I am going to...


Continue Reading...

5 easy tools to improve your SEO even if you are a newbie - Ep #18

podcast Oct 16, 2020

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you.

This episode is about how to prioritize your time spent on content creation and how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business and that you can easily apply to yours - even if you are a newbie.

Apart from the 5 tools, make sure you also check out the video and free SEO course from HubSpot to understand how clusters work. Links below.

In this episode

  • 0:31   Meaning of SEO
  • 1:40   How to optimize time spent on content creation as a SEO beginner
  • 4:28   Moving from keywords to topics
  • 5:36   Tools I use in my SEO strategy (full list in extended...

Continue Reading...

The truth about what stops entrepreneurs from success - Ep #19

podcast Oct 10, 2020

If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about what's stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales, and more - this episode is really about the internal fears and struggles that can stop you from business success.

In this episode

2:00    Andrew and Pete’s business journey - struggles, fears, and mindset shifts

10:34  How you can create a human connection within your business

16:36  Becoming the leader your business needs

18:45  Keeping it personal while growing your business. 

20:50  Want better results? Outsource.

25:08  How to remain human while selling?

30:00  Common fears stopping you from success 

 

About Andrew and Pete

Best friends and business partners since university, Andrew and Pete are the hosts of the YouTube channel...


Continue Reading...

How to Marie Kondo your email list - Ep #17

podcast Sep 28, 2020

In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method, and consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy" and choosing a place for everything from then on.

If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.

In this episode

  • 00:52  The two tactics in Marie’s system
  • 02:51  How to determine the quality of your e-mail list
  • 05:17  E-mail Opening rates
  • 10:47  Unsubscribe rates
  • 12:22  E-mail relevancy and format
  • 14:49  E-mail deliverability
  • 18:30  Bounce rates
  • 20:37  Marie Kondo your E-mail list
  • 22:29  Marie Kondo’s recommendation
  • 24:57  Seven good practices you can apply

 

7 good practices you...


Continue Reading...

Why most content fail and what to do about it with Jay Baer - Ep #16

podcast Aug 30, 2020

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.
 
In this episode
  • 01:00 The backstory of a speakers source of inspiration
  • 09:00 The fallacy of content marketing
  • 11:30 Perspiration over inspiration
  • 13:40 The 3 shows any social media plan should contain
  • 15:45 How to be smart about your binge-worthy content
  • 18:45 What happens when you sunset a popular show
  • 23:45 When to STOP creating content
  • 24:28 The kind to post every day and the kind NOT to post every day
  • 26:30 Customers expectations for customer service
  • 29:30 How to use the right call-to-action for the right content
  • 33:40 Why most people are bad content marketers
  • 39:30 Covid-19's fundamental...

Continue Reading...

How to sell self-published books on Amazon - Ep #15

podcast Aug 08, 2020

If you are looking to position yourself as an expert within your field, you most likely considered becoming an author and publish your non-fiction book.

In this episode

  • What is self-publishing?
  • How much time do you need? (spoiler alert: we are talking months!)
  • Launch before you are ready - you never will be
  • When you should publish
After exploring the pro's and con's of selling your books on Amazon, we dive into 
5 must do’s:
  1. Relevancy: Make sure you are attracting your ideal customer to your business
  2. Design: Treat your book like your most important product design-wise and  make it a professionally designed branding tool that you are super proud of
  3. Trigger the reader to go further with you - optimize design and content for conversion on the backend (selling your other more profitable products)
  4. Understand the complexity of keywords and categories - don't guess! 
  5. Plan how you are going to send ongoing traffic to the book 

Decide from...


Continue Reading...

Surprising ways to use chatbots to build your personal brand with Kelly Noble Mirabella - Ep #13

podcast Jul 28, 2020

Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand?
 
In this episode, I talk to Kelly Noble Mirabella and we are discussing how to use chatbots and more specifically Facebook Messenger to create a human connection to your audience.
 
In this episode
01:09 What are chatbots?
02:56 How can chatbots help in your marketing?
04:42 What it takes to get started
05:37 Kellys tips to balance bots and human touch
10:16 Creating engagement with bots
15:09 Mistakes: How to avoid getting your page shut down
18:57 Choosing your bot tool (you can start for free!)
21:40 How Kelly used a bot to attract a specific influencer to her business
26:55 Kellys #1 tip to build your brand with a human touch
 
I am still amazed by how many ways bots can help you amplify your business and this is for sure an area I am going to look more into in the near future....

Continue Reading...

Is passive income for real? - Ep #12

podcast Jul 14, 2020

If you are currently working your b... off, wouldn't it be nice if money was just flowing in while you were spending time sipping margaritas in the Caribbean?
 
Today's question is: Is there such a thing as passive income?
 
In this solo episode, I share how you can create smarter income streams, taking into consideration which tasks are related to each type of income and what it takes to succeed with each.
 
I am all in favor of complete honesty. For me to showing up authentically, I need to share also the areas where I am not necessarily in alignment with everybody in my industry.
 
I touched a little bit upon this in the previous episode where I encouraged you to be clear on your opinions about your industry, common strategies in your niche, and also about life in general.
 
Now, today's topic is one of those that can separate waters.
  1. Some will say you can for sure design a business that will require very little effort and where money will...

Continue Reading...
1 2 3
Close

Stay connected and get news from Malene in your Inbox

Get on my email list to receive inspiration, training and news. I am not going to spam you and you can unsubscribe any time but clicking the link at the bottom of all emails.