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How to create the perfect offer for Facebook Ads success with Allie Bloyd - Ep. #26

Having the perfect offer is crucial for your Facebook Ads success. But how do you know what to offer? 

Allie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business.

In this episode

  • The difference between an offer and a product
  • When to use gated content, loss leader and preview offers
  • How each offer type can generate leads - and when
  • The huge mistake of not testing which offer performs best - and how to know for sure what will be worth your ads budget
  • The gold in having the perfect organic audience and why you should avoid the mistake of taking their input of face value
  • How to deal with content overwhelm 
  • The 6 criteria for a perfect offer: I.N.S.A.N.E.
  • How the wrong offer can derail you from your goals even if you...

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