To monetize your skill you need to shift your mind
Mere thinking about kick-starting a business gives you chills. Being the boss of your own self and branding yourself requires overcoming fears. But I have news for you: You don't have to fear marketing and selling. Not anymore.
Being a solopreneur takes getting a little out of your comfort zone. Or rather you need to push the boundaries. I am here to help you gain the confidence so that you can expand your comfort zone and go from stopping your own progress to confidently showing up as the leader YOUR people need you to.
Confidence can be gained by taking actions and dealing with a fear of failures. Stop ignoring your fears and face them head-on. Fear is only our natural response towards anything new, even though there’s no actual danger. Taking baby steps and persistently moving forward will slowly change your self-confidence.
The importance of human marketing...
I used to be afraid.
My fear of failure kept me on a path that was not right for me for too long.
Then I discovered, I was more afraid of ending up regretting that I did not have the courage.
As human beings, we are meant to pay attention to dangerous events and plan ahead not to get stuck in really bad situations. Keep that skill! Is a good thing.
The more surprising fact is, that this goes for companies too. Business owners and managers would often mention the financial risk if taking the wrong action. However, quite often the biggest failure is not taking action at all, yet this is a common choice.
But let me tell you something. The most common reason for failing is giving up or never getting started. Letting outdated business models survive because of lack of knowledge on how to adapt.
In the area of digital marketing, many companies are transferring old methods to new media. Old wine in new bottles so to speak. However, the clever companies truly understand how...
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