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7 marketing trends to notice in 2021 - Ep #25

As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.

In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.

Let’s face it.

One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. To others, the uncertainty was more a matter of building into flexibility to the existing business model.

However, the fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic.

But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and...


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5 Tasks Every New Personal Brand Entrepreneur Must Complete Each Week

It’s never been easier or more difficult to build a powerful personal brand business.

  • On one hand, there are really no barriers to keeping skilled people from sharing their knowledge and create a profitable personal brand.
  • On the other hand, there is so much information out there about how to do so, and most of it has become irrelevant because what used to work is no longer working.

But for sure, if you are ahead of someone and you have great teaching skills, you can help them solve problems and build a business doing so. Zero barriers - except maybe your mindset and beliefs. You just need to figure out how.

With that in mind, here are five things that personal brand entrepreneurs should be doing each week. Most of them, you need to do a lot more of when you are new in the game, but all of them are things you should continue doing far beyond the start-up phase.

1. Have a real conversation with a customer

Talking to your customers might appear so obvious a task it does not...


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