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7 marketing trends to notice in 2021 - Ep #25

As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.

In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.

Let’s face it.

One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. To others, the uncertainty was more a matter of building into flexibility to the existing business model.

However, the fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic.

But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and...


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The biggest misconception about Pinterest revealed - with Cara Chace - Ep #21

Cara is one of the best in the business of Pinterest marketing. When I first heard Cara speak a while ago, I had some incredible lightbulb moments. Therefore, I have asked Cara Chace to join me in this podcast episode to talk about how you can use Pinterest in your marketing. And boy did she share a lot of gold!

Pinterest users turn to the platform for its visual interface and the possibility of creating your own vision boards for inspiration and thus in a much nicer way than ie Instagram easily be able to revisit and categorize content over time. The users frequently return to the platform for shopping, planning social activities and life moments, and to learn new skills through how-to posts.

Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and maintains a strong user engagement with popular topics and themes such as fashion, home, garden, and DIY. Subsequently, Pinterest forms a key instrument in the marketing and...


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