Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue.
In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.
In this episode
00:50 Your ultimate goal: Customers that will promote you
02:35 The basics to get started with ads
03:13 Warm audiences: Five target groups to consider
08:56 The two journeys that will determine your ad message
10:35 The caviar: Reduce your cold ads cost
11:39 Using ads to speed up the funnel
Check out episode 17 about cleaning up your email list before using your list for ads!
Conversations on the topic of list building seem to lack nuance with a tendency to focus on which media is performing best. The thing is, your first question should be, how your niche is distributed in 5 different audiences based on your current relationship.
Are you targeting cold traffic who have no idea who you are or warm traffic who have previous knowledge of who you are and some level of trust?
WIDEN THE NET USING CONTENT - COLD TRAFFIC
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