Copywriting is crucial to present your voice in the way your audience best understands. You are wondering whether you should write your own copy or hire someone to do it for you.
Let’s discuss what a copywriter does, and take a look at your options. You’ll be able to better choose whether to hire a copywriter or not.
Simply put, a copywriter writes marketing content. In a day, a copywriter might write a sales email, a landing page, and 10 social media posts, all before lunch. Written content is necessary to increase your brand awareness, get you ranked for search results, and ultimately persuade your audience to take action.
Your written content affects your reputation and your brand image. How your copy is written affects the effectiveness of your communication. What you say influences your customers’ ability to understand your message and make decisions.
A good copywriter doesn’t just throw words together. They understand the...
Like a city cannot work efficiently without great infrastructure, neither can your business grow without systems that make it easy to become and stay a member of your community.
The difference between poor and thriving cities comes down to very few factors. To thrive financially and become popular, a city needs to provide safety, a warm atmosphere, opportunities to feel involved and prosper - and a great infrastructure.
Imagine if a city did not appear on Google maps and nobody knew where it is. Imagine if, when trying to arrive at the city, you went sent in all kinds of directions, there was nobody to ask for directions in a language you could understand or if there were no roads arriving at your destination.
A sales funnel is basically the path visitors take on the way to buying your product or service. Your job as a marketer is to make it easy for them to understand what your city is offering, explain who lives there so they can understand if they would like to belong...
Just putting your product or service out there and hoping the right people see it is just a waste of your time and money. There are really two big problems in skipping doing thorough audience research:
There are different ways to approach this.
In this case, we’ll assume you don’t already have an audience or lots of profitable customers....
It’s never been easier or more difficult to build a powerful personal brand business.
But for sure, if you are ahead of someone and you have great teaching skills, you can help them solve problems and build a business doing so. Zero barriers - except maybe your mindset and beliefs. You just need to figure out how.
With that in mind, here are five things that personal brand entrepreneurs should be doing each week. Most of them, you need to do a lot more of when you are new in the game, but all of them are things you should continue doing far beyond the start-up phase.
Talking to your customers might appear so obvious a task it does not...
The short answer...it's worth a lot!
This article claims it does NOT have to be painful
Watch the video below!
Yeeeeaars ago, a survey and article Joseph Epstein in the New York Times indicated that “81% of Americans feel that they have a book in them — and should write it.”
I am pretty darn sure, the number among coaches, consultants, speakers, teachers , and others who are building a business based on their personal brand, is a lot higher!
Anyways, even among “normal” people, there is a good chance ANY person you meet would love to be in your shoes if you are an author!
As humans, we feel an urge to share good ideas.
We are superior to all other animals because this is a key strength of ours.
We feel an obligation to make a contribution to the survival, safety and happiness of others when we can.
From personal experience, I can tell you “my” authors are standing proudly in their own...
How to know your copy will trigger the right emotions and attract the right people
I think everybody can agree headlines are important. They attract customers and trigger actions. In marketing in general, great copywriting is one of the most desired skills. Using the right words can make up success or failure for an otherwise similar campaign.
But how do you know which words your tribe will resonate with?
Once you have read this blog post or watched the video, you will have a much bigger toolbox for creating great headlines that make people stop scanning and dive into your content.
You will also get my personal empowerment tool to force yourself to create more interesting headlines!
Ray Edwards, author of ‘How to write copy that sells’ outlines 5 essential qualities.
A compelling headline:
Increasing your marketing budgets, launching a new product, increasing your prices...
There are many, many ways to increase your revenue.
However, the devil lies in the detail and here are 5 areas that are sometimes overlooked or less prioritized. Maybe there is an idea in there for you too?
Conversations on the topic of list building seem to lack nuance with a tendency to focus on which media is performing best. The thing is, your first question should be, how your niche is distributed in 5 different audiences based on your current relationship.
Are you targeting cold traffic who have no idea who you are or warm traffic who have previous knowledge of who you are and some level of trust?
WIDEN THE NET USING CONTENT - COLD TRAFFIC
For some of us, the idea of writing a book can be all too intimidating, and we tend to be our own greatest roadblock when it comes to getting started. And while you can treat yourself to fancy new notebooks and shiny pens meant to motivate your writing, putting pen to paper isn’t actually the most efficient use of your time.
Rather than write, you should speak. In fact, this is one of the tips I give in my book, The Proven 10-step System to Rapid Book Publishing, a guide to speedy and smart self-publishing. Grab a recorder and find a comfy seat, a quiet room, or a space with hallways and stairs should you prefer to pace while you talk.
Afterwards, you’ll want to hire someone to transcribe the audio for you so that you can be putting your time and energy into the tasks where you are actually skilled. The basis of these audio exercises is not for you to waste time typing, but rather for you to get comfortable with speaking your ideas, a skill that can lead to...