In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.
In this episode
01:27 The terrify of leaving corporate
05:13 Pivoting for scalability
06:49 Why COVID-19 will be a kickstarter for online businesses
10:54 Victim or Victorious - how to manage panic and fear
16:43 Selling is a transfer of enthusiasm
18:26 Shepherding your customers: Copywriting that sells
24:00 Service vs. selling
25:01 Love and presence always win
27:23 Magnetic leadership beats cold market analysis
30:31 Why you need to upset someone to make money
31:30 Staying 'on brand' makes you boring
32:42 The secret to connecting with humans
About Ray Edwards
Ray Edwards is a Communications Strategist, Copywriter, Speaker, and author of "How to Write Copy That Sells". He is also the host of the internet business podcast 'The Ray Edwards Show'. He teaches thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas. He's the creator of The Copywriting Academy, the Certified Direct Response Copywriter program, and The Ray Edwards Copywriting Agency.
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