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Why most content fail and what to do about it with Jay Baer - Ep #16

podcast Aug 30, 2020

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.
 
In this episode
  • 01:00 The backstory of a speakers source of inspiration
  • 09:00 The fallacy of content marketing
  • 11:30 Perspiration over inspiration
  • 13:40 The 3 shows any social media plan should contain
  • 15:45 How to be smart about your binge-worthy content
  • 18:45 What happens when you sunset a popular show
  • 23:45 When to STOP creating content
  • 24:28 The kind to post every day and the kind NOT to post every day
  • 26:30 Customers expectations for customer service
  • 29:30 How to use the right call-to-action for the right content
  • 33:40 Why most people are bad content marketers
  • 39:30 Covid-19's fundamental impact on customer relationships
Links
 
About Jay Baer
Jay is one of America’s top marketing and online customer service consultants. He is probably also one of the most productive. He is a sought-after speaker, host of the popular Social Pros podcast, the Talk Triggers Video Show and the Standing Ovation podcast. He is also the author of 'Hug your haters', 'Talk Triggers', 'Youtility', and three other books. His firm – Convince & Convert – works with leading brands worldwide to help them gain more customers, and keep the customers they’ve already earned.
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