In this episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses.
In this episode
01:30 How Membership Guys came about
05:45 The Apple app content marketing strategy
15:37 The difference between membership sites and online courses
18:32 Do you need to have an audience before launching?
21:45 From audience to devoted community
26:13 The number one factor that drives profitability
29:22 The fallacy we struggle to accept
34:41 The most transcendent moment of a membership owner
37.00 Beyond the sale: The marketing flywheel
40:15 Mikes #1 tip to make marketing human
42:02 How to not lose sight of the person in front of you
About Mike Morrison
Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine.
May you continue to be who you really are
- and prosper in your business because of that.
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