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The Power of Being Known with Mark Schaefer - Ep #006

podcast Jun 15, 2020

In this episode, I talk to Mark Schaefer, a globally recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking personal branding and business resilience during major crisis.

In this episode

00:00  How Mark Schaefer became an entrepreneur
04:10  Redefining relevancy during major crisis
09:28  Nonconformity as a key marketing skill
12:56  Resistance to being a personal brand
16:01  The power of being known
23:11  The four things all known people do
24:45  Actionable audiences
26:24  The biggest mistakes when building a brand
29:30  Pivoting a brand
32:53  Grape lollipops on the web

About Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. He is the author of seven best-selling marketing books which are also used as textbooks at more than 50 universities, have been translated into 12 languages and can be found in more than 750 libraries worldwide.
 
He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes, and his blog {grow} is hailed as one of the top marketing blogs in the world. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.

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