Author Program Sales & Marketing Podcast Blog My Book About Subscribe Login

How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith - Ep #24

Where do people learn about which products meet their needs? Well, there is a pretty good chance Amazon would be their first choice.

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level.

Self-publishing authors, pay attention because this can be a game-changer for you!

In this episode

  • 07:00  The easiest way to build a retail business online
  • 09:01  Three ways to use ManyChat bots to boost sales on Amazon
  • 12:55  Create conversations that are simultaneously personalized and automated
  • 15:19   Keywords strategies for ranking books and other products on Amazon
  • 17:02   Product launch campaigns that will nudge people into elevating your ranking
  • 19:35   What to do if your ranking sucks and nobody sees your product
  • 21:04   How to avoid significant ranking drop immediately after launch
  • 22:36   How to maximize the benefits of chatbot subscribers
  • 25:45   Automate getting reader reviews for your self-published book
  • 27:23   Turn book readers into customers for your online courses
  • 29:27   Should you create ad campaigns inside ManyChat?
  • 30:50   Should you use Amazon Ads?
  • 32:20   How to comply with policies and avoid Amazon or Messenger jail
  • 37:07   Holiday campaigns (with FREE templates!)
  • 38:40   What the future holds for Amazon Sellers


All episodes

Join Course Creators Café

Follow @malenebendtsen on Instagram


Episode links

Learn more about using chatbots with Amazon at

Get the templates here  —> 

Check out ManyChat

Use Helium 10 to find your best keywords

Helium 10 article on how to avoid violating Amazon terms of service in review campaigns

Read the full Amazon Product Reviews Policies


Stay connected and get news from Malene in your Inbox

Get on my email list to receive inspiration, training and news. I am not going to spam you and you can unsubscribe any time but clicking the link at the bottom of all emails.