How to Create Compelling Stories That Sell with Park Howell - Ep #005

podcast Jun 15, 2020

In this episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

In this episode

00:00  The business of story
04:54  How imagined realities connect people
07:41  The stories any brand needs to tell
09:28  When to use which stories
13:36  Common mistakes in storytelling
18:14  Bewitchery and the ABT-framework
22:28  Defining story moments
25:41  If you skip this, your stories fall flat
32:24  Anekdotes vs. binge-worthy stories
33:29  Connecting your offer to the story
35:54  The most potent story you will ever tell


About Park Howell

Park Howell is a 30-year advertising veteran, trusted brand story strategist, and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. 
May you continue to be who you really are
- and prosper in your business because of that.

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