5 easy tools to improve your SEO even if you are a newbie - Ep #18

podcast Oct 16, 2020

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you.

This episode is about how to prioritize your time spent on content creation and how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business and that you can easily apply to yours - even if you are a newbie.

Apart from the 5 tools, make sure you also check out the video and free SEO course from HubSpot to understand how clusters work. Links below.

In this episode

  • 0:31   Meaning of SEO
  • 1:40   How to optimize time spent on content creation as a SEO beginner
  • 4:28   Moving from keywords to topics
  • 5:36   Tools I use in my SEO strategy (full list in extended show notes - link below)
  • 11:26 How I work with SEO in my business


5 Tools to improve your SEO

Nº 1 Sparktoro

General audience intelligence. Quickly and accurately identify where your audience spends time and pays attention. Sparktoro crawls billions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. Basically, this tool can help you understand where to find your potential customers, so marketing efforts can be better targeted and more effective.

Nº 2 Answer The Public

According to Answer The Public, there are 3 billion Google searches every day, and 20% of those have never been seen before. These searches are like a direct line to your customer´s thoughts. Visually showing you all questions asked within a topic and allowing you to click directly to the answers people find - or don’t find - to those questions, Answer The Public is a gold mine for content ideas.

Nº 3 Ubersuggest (Chrome extension or browser)

Find the specific content that the keywords you are considering leads to and see a list of competitors are ranking for those keywords. This will help you understand which type of content is successful in your niche. Ubersuggest is great for keyword planning, generating content ideas, and also reveals backlink data about highly ranked content.

Nº 4 SEO Minion

Use SEO Minion to find errors, missing ALT attributes for image SEO, etc. on your page. Check for broken links and fix links that lead to 404 pages. See how you rank in different countries for the same keywords.

Nº 5 Storybase

Use Storybase to test your title tags and meta descriptions and get ideas for how to optimize them for SEO. Pull in a URL to get specific suggestions for which keywords should be added to the post for better search performance of the post.


Episode links

Podcast Website


Answer The Public


SEO Minion


Hubspot video on Topic Clusters: The Next Evolution of Content Strategy

Free SEO Training from HubSpot Academy

Let's Connect

Marketing Made Human Facebook Group

Facebook Page




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