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How anyone can achieve anything they want with Cliff Ravenscraft - Ep. #31

Have you ever set goals that you didn't hit?

Do you sometimes experience a lack of motivation or do you procrastinate a lot?

Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live?

Cliff Ravenscraft is a Life Transformation Expert. In 2008, Cliff left an extremely lucrative career in a family-run insurance agency that he was next in line to take over the agency from his father.

Over the next decade, he built an online business where he became the world's leading authority on podcasting. Cliff is personally responsible for training more than 40,000 people on the successful launch of their podcast.

But in 2017, Cliff made a decision to shut down 100% of all income streams from this business, so that he could focus all of his work energy on what he felt most passionate about doing in the world. Today, Cliff is experiencing greater fulfillment and profitability than he ever imagined coaching others as they CREATE the life of...


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How to woo a prospect on Facebook at the exact right time using Facebook Ads with Bob Regnerus - Ep. #30

 

If you have thought about using Facebook Ads to grow your business or if you already have some experience with Facebook Ads, I am sure it has crossed your mind if you are getting everything out of your ads that is possible with the budget you are investing.

Bob Regnerus shares his wisdom on:

  1. How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time

  2. How to hook audiences with the right content at the exact right time using compelling storytelling and copywriting depending on awareness stages

  3. How you know at which stage a customer is so you can design the right interruption mechanisms and the right ad creative

  4. When you need to use a call-to-action and when you shouldn't use one
  5. Recommended audience sizes for your campaign

  6. How you can use data intelligence and custom audiences to optimise your campaign and advertising budget

About Bob Regnerus
Bob has 22 years of experience in Digital Marketing and has...


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How can a business coach help you with your online course? - Ep. #29

Coaches generally have a burning desire to help people. However, coaching businesses often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should.

They know creating an online course could solve that - but there are just so many new things to learn and so many decisions to make. So they give up and stay where they are. Or they pick themselves up and get cracking on their course.

But you don’t need to do this alone.

Let’s have a quick chat about how a coach might help you growing your coaching business.

Even the world's biggest athletes have a coach. Top CEOs surround themselves with advisors to make important decisions, and with speakers, authors, and academics - to learn and get inspired.

In my many years in business, I often heard people say that bigger companies have all the...


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How to create highly profitable audiences on LinkedIn with AJ Wilcox - Ep. #28

If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience.

To be honest, in my opinion, LinkedIn in some areas is still catching up with other platforms, like still not offering live video to all, there are also areas when LinkedIn excels! 

My guest today is AJ Wilcox, a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, back in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed some of the world’s largest LinkedIn Ads accounts worldwide.

You already know you will love him when he includes in his bio that he's a ginger, a triathlete, lives with his wife and their 4 kids in Utah, and ...that his company car is a wicked-fast go-kart! What's not to love?

 

Here are some of the highlights of this episode:

  1. When is LinkedIn advertising relevant to your business?

  2. The...

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How to repurpose a single video and 10x your impact - Ep #27

Download the PDF checklist here!

13 Ways to Repurpose Your Content

What does it mean to repurpose content?

Repurposing your content means turning a piece of content you already created into many more pieces of content. 

Almost all content creators I’ve come across have a significant unleashed potential to reach more people in one of two ways:

  • Repurposing content they already created (the hidden treasure)
  • Creating new content with the purpose of repurposing 

Repurposing this content can be one of the easiest ways to impact more people. The crazy thing is that most don’t do so out of lack of time. 

The steps to follow are easy:

  1. Prepare excellent teaching of a solid topic
  2. Pre-record your video or create a live video and export that
  3. Repurpose the video to upload to 13 different platforms or more

Benefits of Repurposing Content

The 5 primary reasons you should repurpose are:

  1. People are not all equally knowledgeable or aware or looking for the same...

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How to create the perfect offer for Facebook Ads success with Allie Bloyd - Ep. #26

Having the perfect offer is crucial for your Facebook Ads success. But how do you know what to offer? 

Allie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business.

In this episode

  • The difference between an offer and a product
  • When to use gated content, loss leader and preview offers
  • How each offer type can generate leads - and when
  • The huge mistake of not testing which offer performs best - and how to know for sure what will be worth your ads budget
  • The gold in having the perfect organic audience and why you should avoid the mistake of taking their input of face value
  • How to deal with content overwhelm 
  • The 6 criteria for a perfect offer: I.N.S.A.N.E.
  • How the wrong offer can derail you from your goals even if you...

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7 marketing trends to notice in 2021 - Ep #25

As we are quickly approaching the second half of the year, it is time to revisit your goals and your marketing plan.

In this episode, I will share 7 marketing trends you should notice sooner rather than later so you can start building the most relevant of them into your plan for the rest of this year and beyond.

Let’s face it.

One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive. To others, the uncertainty was more a matter of building into flexibility to the existing business model.

However, the fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic.

But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and...


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How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith - Ep #24

Where do people learn about which products meet their needs? Well, there is a pretty good chance Amazon would be their first choice.

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level.

Self-publishing authors, pay attention because this can be a game-changer for you!

In this episode

  • 07:00  The easiest way to build a retail business online
  • 09:01  Three ways to use ManyChat bots to boost sales on Amazon
  • 12:55  Create conversations that are simultaneously personalized and automated
  • 15:19   Keywords strategies for ranking books and other products on Amazon
  • 17:02   Product launch campaigns that will nudge people into elevating your ranking
  • 19:35   What to do if your ranking sucks and nobody sees your product
  • 21:04   How to...

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How to harness the power of flaws to build engagement with live video with Luria Petrucci - Ep #23

live podcast video Jan 14, 2021

If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push.

Instead, it has everything to do with HOW YOU show up on camera.

In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media.

In this episode

  • 8:00 The 2020 blow-up of Live Video
  • 10:15 Building a human connection being “Uniquely You” on camera
  • 13:35 Turn your “flaws” into strengths and engagement
  • 18:41 What your audience doesn’t want to know about you
  • 22:13 Multi-streaming in a clever way
  • 26:40 The truth about how to get benefits of the algorithms
  • 34:05 Live for Leads or Live for Launches

Links

All Podcasts Episodes

Join Course Creators Café on Facebook

Connect with Luria on the Live Streaming Pro's website

Live Streaming Pros group on Facebook 

The YOUniquely...


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How to keep your email subscribers and customers engaged using Facebook ads - Ep #22

Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue.

In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.

In this episode

00:50 Your ultimate goal: Customers that will promote you

02:35 The basics to get started with ads

03:13 Warm audiences: Five target groups to consider

08:56 The two journeys that will determine your ad message

10:35 The caviar: Reduce your cold ads cost

11:39  Using ads to speed up the funnel

Links

All Podcasts Episodes

Malene Bendtsen on Facebook (Page)

Malene Bendtsen on Instagram

Malene Bendtsen on LinkedIn 

 

Check out episode 17 about cleaning up your email list before using your list for ads!


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